The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Hendrick Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Greater Birmingham Humane Society
Cahaba River
Make A wish
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Hendrick Subaru

Subaru and Hendrick Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Oak Mountain Missions Blanket Donation  –  Dianne C

We are so grateful to Subaru and Hendrick Automotive Group for the donation of blankets to Oak Mountain Mission. Sharing these items with our ministry has already been a wonderful blessing to families. With your support, the Mission is able to meet a growing need for assistance. In 2019, families reached out to the Mission 6,908 times for varying forms of support including food, financial assistance, clothing and household items. Now that temperatures are colder, families are struggling to keep warm and they have been so excited to receive the blankets. Thanks to your generosity, Oak Mountain Mission is able to offer assistance that helps the most vulnerable families in our area. In this unprecedented time, you are not only providing much needed help to families, you are also spreading love and hope to those who need our compassion. Thank you for your contribution to the Mission. God bless you for your kindness! Gratefully, Dianne Cesario Assistant Director

Hendrick Subaru HOWL-O-WEEN  –  Lindsey M

Hendrick Subaru Hoover's #MakeADogsDay HOWL-O-WEEN event was a spooky success for the animals at the Greater Birmingham Humane Society! Their donation drive will help feed many pets in need and their continued support saves THOUSANDS of neglected and abused animals. GBHS is incredibly thankful for Hendrick Subaru Hoover's commitment to the mission of GBHS and for Subaru Love Promise that helps continue these efforts.

Green Valley Thanks Subaru for Supporting STEM!  –  Staley M

Green Valley Elementary just wanted to thank Bill and his team at Hendrick Subaru for donating the STEM books to our school! Every classroom teacher was able to get 3-4 new books revolving around the STEM subjects. Any day that we can put new books in our students hands is a good day.

Make-A-Wish Alabama & Hendrick Subaru  –  Erin S

Make-A-Wish Alabama creates life-changing wishes for children with critical illnesses. Since 2012, we have operated independently in Alabama and have granted over 1,000 wishes to deserving children through the support of local donors and supporters. Hendrick Subaru, in their first year of operation in Alabama, contributed $5,000 during the national Subaru Share the Love campaign. Chapter staff was able to visit the Hendrick Subaru team to thank them for their support and celebrate another year of partnership in Alabama. Head over to Hendrick Subaru during the Share the Love campaign and select Make-A-Wish Alabama at check out and Hendrick Subaru will donate $250 to our mission in your name!

Above and Beyond  –  Vivian S

I had wanted to look at the Subaru Outbacks for many years, but the dealership is further away from my home than all other brand dealerships. However, coming home from a trip last month my husband and I decided to stop at Hendrick Subaru in Birmingham, AL and take a look around. I'm glad we did. I found my dream car, a 2020 Outback Touring XT in blue that had just arrived and been offloaded from the truck. I asked to just drive the car around the building and then I bought it. Strange, huh! I have bought a new car every 4-5 years for 30 years and let me tell you, I have never had a buying experience quite like this. Everyone, from the receptionist, to the Salesman, to the Finance Manager treated us like we were family and had been going there for years. Every employee spoke in passing, all had smiles on their faces and truly seemed happy to be there. Not so much at other dealerships in the past. After the car was detailed and every document signed we went to take possession of our new baby and the General Manager met us there and thanked us. Never had that happen before. I have since been back to have a few remaining items put on the car and have my "Love" meeting. Was there about 4 hours and, again, everyone was so nice and pleasant. Thank you for your service and your products. We hope that this will be a long and happy relationship. Larry & Vivian Smith, Springville, AL.

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs