The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Hendrick Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Greater Birmingham Humane Society
Cahaba River
AAAS
Make A wish
LLS
Love Promise Stories from Hendrick Subaru
Subaru and Hendrick Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Urkel’s Big Day! - Stephanie S
Meet Urkel — a 1.5-year-old terrier mix who came to GBHS as a stray, scared and alone but full of heart. During his nearly two months at the shelter, he quickly became a staff favorite. Everyone loved him — he just needed the right family to see how special he was. That moment came during the Subaru Loves Pets Adoption Event at Hendrick Subaru! Surrounded by smiling faces and wagging tails, Urkel’s charm stole the show. When one family met him, it was love at first sight — and Urkel had found his forever home. Thanks to Subaru’s commitment to helping shelter pets, Urkel is now living his best life — finally getting the love he always deserved. Because of Subaru and events like this, pets like Urkel find their happily-ever-after.
Hendrick Subaru Supports Light The Night with Blood Cancer United - Jessica S
At Hendrick Subaru, supporting our community goes beyond the showroom. This fall, our team was honored to volunteer at the Light The Night event in Birmingham, hosted by Blood Cancer United. This powerful event brings people together to honor and remember those affected by blood cancers, and to raise critical funds for research and support services. Light The Night is a nationwide initiative that shines a light on the darkness of cancer. Survivors, patients, supporters, and advocates gather for an evening walk filled with illuminated lanterns, symbolizing hope, remembrance, and a shared commitment to finding a cure for blood cancers like leukemia and lymphoma. Our partnership with Subaru of America and Blood Cancer United began through the annual Subaru Loves to Care initiative each June. That continued connection opened the door for us to participate in Light The Night this year, and we were grateful for the opportunity. Members of the Hendrick Subaru team volunteered at the T-shirt booth, helping attendees gear up for the event and showing our support for this important cause. We are proud to stand alongside organizations like Blood Cancer United that are making a meaningful impact. Being a part of events like Light The Night is just one more way we live out the Subaru Love Promise by caring for our community and supporting those who need it most.
Celebrating Creativity and Community at the 62nd Annual Bluff Park Art Show - Jessica S
What a fantastic weekend at the 62nd Annual Bluff Park Art Show on October 4, 2025. Hendrick Subaru was proud to once again sponsor the popular Art Cart, a service that helps artists and guests easily transport large art pieces from the park to their vehicles. This was our seventh year supporting the Bluff Park Art Show, and the event continues to grow in energy and impact. With more than 3,000 attendees, we were inspired by the incredible local artwork and the opportunity to connect with so many talented artists and community members. Thank you to everyone who stopped by to say hello, took home some art, or caught a ride on the Art Cart. Supporting the arts in our community is something we look forward to every year, and we are already excited to return next fall.
Supporting Pets & Community with Subie at UAB - Jessica S
Subie, our beloved Hendrick Subaru store mascot, was out and about this weekend bringing the tailgate vibes to the UAB vs. Akron game! From cheering on the Blazers to spreading some Hendrick Subaru spirit, Subie knows how to make every game day an adventure. As part of our Subaru Loves Pets initiative, we were excited to share that Hendrick Subaru will be covering all adoption fees during our upcoming Pet Adoption Event on October 25th. We're proud to partner with the Greater Birmingham Humane Society to help connect pets with loving homes — because every animal deserves a family. In addition to promoting adoptions, we were also collecting donations at the game to support the Humane Society's ongoing work in caring for animals in need. It's all part of our commitment to the Subaru Love Promise and giving back to our local community. Missed Subie this time? No worries — you can catch him at the next UAB home game against ARMY on October 4th. Be sure to stop by, grab a photo, and join us in celebrating pets, people, and the power of community.
Driving Community Spirit Forward with the UAB Blazers - Jessica S
At Subaru, love is more than a word. It is the heart of everything we do. As part of our commitment to the Subaru Love Promise, we are proud to support our local college football team, the UAB Blazers, at every home game this season at Protective Stadium. We kicked off the season with energy and excitement at the home opener, joining fans in Blazer Village where Blazer pride was on full display. Our team had the opportunity to meet with students, alumni, and families while sharing our Subaru values and distributing some awesome Subaru SWAG. This partnership is about more than football. It is about building stronger connections within our community. By supporting the Blazers, we are also supporting local students, education, and the broader Birmingham area. Each week, our presence in Blazer Village creates opportunities to engage with young leaders, support educational initiatives, and connect with fans who share our love for learning, care, and progress. Every home game is a new opportunity to live out the Subaru Love Promise. Whether we are speaking with first-year students about our commitment to education, recognizing local educators and student volunteers, or encouraging environmentally conscious choices, we are proud to be part of something bigger. As the season continues, we look forward to showing that Love is what makes a Subaru, a Subaru.
Driven by Love: Supporting Future Scholars at Green Valley Elementary - Jessica S
At Subaru, we believe every child deserves the tools to dream big, and every teacher deserves support in helping them get there. That’s why we’re proud to be part of the Subaru Loves Learning initiative in partnership with AdoptAClassroom.org, a program dedicated to giving students and educators in high-needs schools the resources they deserve. This week, our hearts were full as we visited Green Valley Elementary School, where we delivered much-needed school supplies to help kick off the new academic year. Greeted by the warm smile of Principal Burbank and the enthusiastic spirit of the Green Valley Gators, it was a powerful reminder of what happens when communities come together: learning comes to life. With 92 percent of teachers paying out of pocket for classroom essentials, we knew this small gesture could make a big difference. Seeing the joy on students' faces and the gratitude in their teachers’ eyes reminded us why we do what we do: to build a better, brighter future for all. To the Green Valley Gators — may your school year be filled with curiosity, creativity, and courage. We are cheering you on every step of the way. Here’s to a year of discovery, growth, and endless possibilities. Let’s make it unforgettable.
Hendrick Subaru & UAB - Siedah R
For the past 7 years, Hendrick Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and UAB through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients since 2018. On June 27, Hendrick Subaru personally delivered these items to patients in treatment.
FIGHTING HUNGER AND GIVING BACK - Jessica S
At Hendrick Subaru Hoover, living the Subaru Love Promise means giving back to the community in meaningful and lasting ways. In honor of Mr. Hendrick’s birthday, our team joined forces to volunteer at the Community Food Bank of Central Alabama. Together, we rolled up our sleeves to help fight hunger in our local neighborhoods. By packing and sorting food donations, we played a small but important role in ensuring families in need have access to nutritious meals. This day of service was more than just a celebration, it was a reflection of our ongoing commitment to support health and wellness in our community. We are proud to be part of something greater than ourselves and remain dedicated to making a difference, one act of kindness at a time.
Hendrick Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Hoover, this is a harsh reality. Helping others strengthens communities, which is why Hendrick Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Hendrick Subaru have helped nearly 900,000 children and adults in urgent need. On 01/24/2025, Hendrick Subaru donated 120 coats to The Salvation Army of Greater Birmingham. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Hendrick Subaru Shares the Love Through Comfort and Care - Jessica S
At Hendrick Subaru, we believe in showing love and care where it's needed most. Today, we were honored to host our annual blanket drive with UAB in support of the Leukemia & Lymphoma Society (LLS)—a meaningful part of the Subaru Loves to Care initiative. Each June, Subaru and its retailers across the country join forces with LLS to deliver warm blankets, care kits, and heartfelt messages of hope to cancer patients. These simple yet powerful gifts offer comfort—not just physically, but emotionally—to those bravely facing treatment. This effort is now in its tenth year, and by the end of 2025, it will have touched the lives of nearly half a million cancer patients across the U.S. We’re proud to continue playing a role in this incredible mission, and today’s event was a beautiful reminder of how far compassion, connection, and community can go. Partnering with UAB and LLS, we were able to bring warmth and encouragement directly to patients and caregivers. It’s moments like these that truly define what the Subaru Love Promise is all about—sharing love in action. Thank you to everyone who helped make today possible. Together, we’re spreading hope—one blanket at a time.
