The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.
We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Hendrick Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Greater Birmingham Humane Society
Cahaba River
AAAS
Make A wish
LLS

Did Hendrick Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.
Love Promise Stories from Hendrick Subaru
Subaru and Hendrick Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Hendrick Subaru Share the Love Check Presentation - Make A Wish Alabama - Jessica S
Our community partners play a vital role in creating life-changing wishes for children here in Alabama. Hendrick Subaru donated over $7,000 to Make-A-Wish Alabama through the Subaru Share the Love® Event for 2022. We are so grateful for the way their company supports and loves our local community. Thank you, Hendrick Subaru! Together, we are transforming lives, one wish at a time.
Hendrick Subaru Shares the Love-GBHS - Jessica S
Hendrick Subaru works closely with The Greater Birmingham Humane Society, one of the hometown charities during the Subaru Share the Love® Event 2022. Hendrick Subaru strives to stay active in the community, and are always partnering with GBHS. Thanks to the Subaru Share the Love Event, Hendrick Subaru was able to donate over $12k dollars between our service and sales team! We look forward to many more continued partnerships, and will be seeing GBHS again very soon in October for our Subaru Loves Pets® Adoption Event!
Hendrick Subaru helps Pathway's Home guests' feet stay warm & dry - Jessica S
As part of the national Subaru Loves to Help® initiative from Subaru of America, more than 600 Subaru retailers, including Hendrick Subaru, have made donations to shelters across the country. Hendrick Subaru has decided to partner with Pathways in Birmingham Alabama, and we are so excited to be able to help in our community! Through this February’s Subaru Loves to Help campaign, Subaru and its retailers will have donated over 500,000 pairs of new socks, 50,000 of which are youth socks, along with 100,000 warm blankets for adults and families experiencing homelessness. Millions of people are experiencing homelessness across the country, many of whom are children. Hendrick Subaru’s donation will provide those experiencing homelessness with a necessity they may not have and is our way of showing those in need that someone is thinking about them. Hendrick Subaru’s sock donation is part of the Subaru Loves to Help pillar, the community-focused initiative of the Subaru Love Promise. To learn more about Subaru Loves to Help and the community work Subaru does, visit www.subaru.com/help. #SubaruLovesToHelp #HendrickSubaruHoover #HendrickAutomotiveGroup #BirminghamAlabama
#NationalMakeADogsDay 2022 - Stephanie S
Through our partnership with Hendrick Subaru of Hoover, we hosted month long adoption during the month of October. We celebrated #NationalMakeADogsDay with a Howl-o-Ween themed adoption event at the Hendrick Subaru dealership on October 22nd. We brought eight adoptable dogs in the Greater Birmingham Humane Society mobile Adoption vehicle, T.A.R.A, and by the end of the event, GBHS and Hendrick Subaru helped almost all of the pets find their perfect, loving home. Thanks to our continued partnership with Hendrick Subaru of Hoover and Subaru, countless animals have been able to be adopted.
Hendrick Subaru Shares the Love - Tracy S
Our community partners play a vital role in creating life-changing wishes for children here in Alabama. Hendrick Subaru donated over $8,200 to Make-A-Wish Alabama through their Share the Love campaign for 2021. We are so grateful for the way their company supports and loves our local community. Thank you, Hendrick Subaru! Together, we are transforming lives, one wish at a time.
Hendrick Subaru Hoover 3rd Annual Howl-O-Ween - Jessica S
Hendrick Subaru hosted the third annual Howl-O-Ween Doggy Trunk or Treat and Pet Adoption! Hendrick Subaru partners with The Greater Birmingham Humane Society throughout the year with different events, and the Halloween-themed pet adoption is always a hit! TARA, the mobile adoption RV, was present and Hendrick Subaru sponsored all adoptions for the event! Each October, Hendrick Subaru showcases their commitment to pets by donating $100 for every pet adopted from GBHS. Hendrick Subaru also had the opportunity to present The Greater Birmingham Humane Society with a check from 2021's Share the Love Event, with a total of $17,459!
Hendrick Subaru Hoover Attends Light the Night-Birmingham - Jessica S
The team at Hendrick Subaru had a great time at Light the Night Birmingham, October 13th! When we delivered blankets to LLS Alabama in June for Subaru Loves to Care, Barrett Ford asked us to come out to hear stories by those affected by blood cancer. It was a wonderful experience, and to have the opportunity to hear so many stories and see those affected by cancer was unexplainable! The White lanterns represent patients currently or previously battling cancer, gold represent those who have had family and friends affected by cancer, and red represents those who are supporting and fighting along side patients and families!
Hendrick Subaru Sponsors Art Cart for 59th Annual Bluff Park Art Show - Jessica S
Hendrick Subaru sponsored the Art Cart for the third year in a row for the 59th Annual Bluff Park Art Show. This is a great way for Hendrick Subaru to get involved with the community. The Art Cart helps deliver the larger art piece purchased at the Art Show, which usually sees between 3,000 and 4,000 visitors.
Hendrick Subaru Adopts 10 classrooms at Green Valley Elementary - Jessica S
Hendrick Subaru partnered with Subaru of America and AdoptAClassroom.Org and were able to adopt 10 classrooms at Green Valley Elementary School. Hendrick Subaru is proud to support Green Valley Elementary for the 4th year in a row, and look forward to continuing our partnership! Hendrick Subaru would like to give a special shoutout to the teacher recipients and their classrooms; Ms. Hardy, Ms. Smith, Ms. Taylor, Ms. Hatley, Ms. Schillaci, Ms. Pitts, Ms. McIlwain, Ms. Bowden, Ms. Mitchell, and Ms. Hamer! We are so thankful for these teachers, and all they do for our children! #SubaruLovesLearning
Hendrick Subaru Hoover Sponsors BUMP N' GRIND 2022 - Jessica S
Wow!! We had a great time sponsoring Bump N’ Grind 28! Hendrick Subaru sponsored this event and allowed any Subaru owner to park in the VIP section. BUMP N' GRIND is is the primary source of funding for BUMP — the organization that builds and maintains trails at Oak Mountain State Park and 2 other trail systems in the Birmingham area. We look forward to sponsoring this event for years to come and getting involved with the Subie lifestyle!
Did Hendrick Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.