The 2022 Subaru Love Promise Customer and Community Commitment Award

The 2022 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Hendrick Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Greater Birmingham Humane Society

Cahaba River


Make A wish


Did Hendrick Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Hendrick Subaru

Subaru and Hendrick Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Hendrick Subaru Loves Pets - Stephanie S

This past October, Hendrick Subaru Hoover once again partnered with the Greater Birmingham Humane Society for Subaru Loves Pets Month. Thanks to their continued support of the GBHS, over 500 pets were able to find forever homes. This partnership helps raise the visibility of animals that have been in the shelter for a long time by focusing on underdogs (and cats) that can often be overlooked. In addition to the monthlong support, Hendrick Subaru also hosted an adoption event that encouraged the community to come and meet available animals and also helped to spread the GBHS mission of promoting the humane treatment of people and animals.

Greater Birmingham Humane Society
Hendrick Subaru Loves Pets

Hendrick Subaru 2nd Annual Howl-O-Ween - Allison C

We had such a great time at our 2nd Annual Howl-O-Ween! We hosted a pet adoption and donation drive, and we were able to find 6 dogs new, loving homes! We also presented The Greater Birmingham Humane Society their Share The Love Check for over $16,000. We are blessed to be able to help our community, and look forward to many years of great partnerships

Hendrick Subaru 2nd Annual Howl-O-Ween

Hendrick Subaru Shares the Love - Jessica S

Our community partners play a vital role in creating life-changing wishes for children here in Alabama. Hendrick Subaru donated over $9,400 to Make-A-Wish Alabama through their Share the Love campaign this year. We are so grateful for the way their company supports and loves our local community. Thank you, Hendrick Subaru! Together, we are transforming lives, one wish at a time.

Make A Wish Alabama
Hendrick Subaru Shares the Love

Hendrick Subaru Sponsors Art Car for BPAA - Jessica S

Hendrick Subaru Hoover Sponsored (2) Art Cars this past Saturday (Oct 2, 2021) at the 58th Annual Bluff Park Art Show. These vehicles helped customers be shuttled with their art to their vehicles from the fair. This art show started as a way to raise money to expand the Bluff Park Elementary Library and has grown into a nationally recognized and acclaimed art show. Last year due to COVID-19 they were unable to hold this event, like many others. We are happy for this event to be back and look forward to sponsoring for many years to come

Bluff Park Art Association
Hendrick Subaru Sponsors Art Car for BPAA

Hendrick Subaru Loves to Help - Jessica S

The Community Food Bank of Central Alabama has had an increase of need in our community and Hendrick Subaru has showed their continuous support. Hendrick Subaru donated $35,000 and helped provide over 200,000 meals for our neighbors right here in Alabama. We are grateful to serve our community in these trying times.

Community Food Bank of Central Alabama
Hendrick Subaru Loves to Help

Hendrick Subaru -- Trailblazing for Wishes - Valerie C

Make-A-Wish Alabama is a non-profit organization that grants life-changing wishes to children with critical illnesses. Make-A-Wish currently has nearly 300 kids waiting on a wish in Alabama, and the current COVID-19 pandemic has halted many of our wishes, forcing children who already have been dealt unimaginable realities with even more setbacks. Additionally, the global pandemic forced the chapter to postpone or cancel many events, including the chapter’s largest fundraising event, the Trailblaze Challenge, which is typically a 12-week training and fundraising program that culminates with participants hiking 26.3 miles in one day on the Pinhoti Trail. In 2020, the event was postponed from May until November, and Hendrick Subaru came on board as the first-ever presenting sponsor. Over the course of two fall weekends, representatives from Hendrick Subaru attended various events at the Hotel HQ in Birmingham, with Subaru vehicles and much cheering and encouragement for the hikers. At the hotel, hikers heard from wish kid Tiana’s parents, Victor and Jeannette, who both also hiked this year. Tiana, 7 years old, has a neurological condition that prevents her from doing most things typical kids her age can do, including eating and playing normally. Her wish is a source of hope for the family and their experience as a family with a wish kid is one of the reasons they decided to get involved with the Trailblaze Challenge program. Later in the weekend, Hendrick Subaru reps and vehicles were on site at the finish line as the participants, including the wish families themselves, crossed the finish line. Their smiles were made even bigger because of Hendrick’s unwavering support to help grant wishes this year! Make-A-Wish Alabama is so grateful for the role Hendrick Subaru played in our 2020 Trailblaze Challenge program. This support was a critical piece that allowed us to have the event at all in such a difficult year, and the support contributed to the event’s success, raising a total of over $505,000! These funds will help us grant more than 75 wishes next year, including a wish for Tiana!

Make-A-Wish Alabama
Hendrick Subaru -- Trailblazing for Wishes

Oak Mountain Missions Blanket Donation - Dianne C

We are so grateful to Subaru and Hendrick Automotive Group for the donation of blankets to Oak Mountain Mission. Sharing these items with our ministry has already been a wonderful blessing to families. With your support, the Mission is able to meet a growing need for assistance. In 2019, families reached out to the Mission 6,908 times for varying forms of support including food, financial assistance, clothing and household items. Now that temperatures are colder, families are struggling to keep warm and they have been so excited to receive the blankets. Thanks to your generosity, Oak Mountain Mission is able to offer assistance that helps the most vulnerable families in our area. In this unprecedented time, you are not only providing much needed help to families, you are also spreading love and hope to those who need our compassion. Thank you for your contribution to the Mission. God bless you for your kindness! Gratefully, Dianne Cesario Assistant Director

Oak Mountain Missions Ministries
Oak Mountain Missions Blanket Donation

Hendrick Subaru HOWL-O-WEEN - Lindsey M

Hendrick Subaru Hoover's #MakeADogsDay HOWL-O-WEEN event was a spooky success for the animals at the Greater Birmingham Humane Society! Their donation drive will help feed many pets in need and their continued support saves THOUSANDS of neglected and abused animals. GBHS is incredibly thankful for Hendrick Subaru Hoover's commitment to the mission of GBHS and for Subaru Love Promise that helps continue these efforts.

Hendrick Subaru HOWL-O-WEEN

Green Valley Thanks Subaru for Supporting STEM! - Staley M

Green Valley Elementary just wanted to thank Bill and his team at Hendrick Subaru for donating the STEM books to our school! Every classroom teacher was able to get 3-4 new books revolving around the STEM subjects. Any day that we can put new books in our students hands is a good day.

Green Valley Elemtnary
Green Valley Thanks Subaru for Supporting STEM!

Make-A-Wish Alabama & Hendrick Subaru - Erin S

Make-A-Wish Alabama creates life-changing wishes for children with critical illnesses. Since 2012, we have operated independently in Alabama and have granted over 1,000 wishes to deserving children through the support of local donors and supporters. Hendrick Subaru, in their first year of operation in Alabama, contributed $5,000 during the national Subaru Share the Love campaign. Chapter staff was able to visit the Hendrick Subaru team to thank them for their support and celebrate another year of partnership in Alabama. Head over to Hendrick Subaru during the Share the Love campaign and select Make-A-Wish Alabama at check out and Hendrick Subaru will donate $250 to our mission in your name!

Make-A-Wish Alabama
Make-A-Wish Alabama & Hendrick Subaru