${account.Name} is honored to receive the 2026 Subaru Love Promise HEART Award
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Hendrick Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Hendrick Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Greater Birmingham Humane Society
Cahaba River
AAAS
Make A wish
LLS
Love Promise Stories from Hendrick Subaru
Subaru and Hendrick Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Wrapping Our Community in Warmth and Care - Jessica S
This year's Subaru Love Promise event reminded us why giving back is at the heart of everything we do. For the second year in a row, we were honored to partner with the Salvation Army, and to celebrate the third year of Subaru and Operation Warm working together to bring warmth, comfort, and confidence to children in our community. The Operation Warm Coats project was nothing short of unforgettable. The day was filled with laughter, high energy, and genuine connection as we spent time with some truly amazing kids. Watching them play, smile, and carefully choose their very own brand new winter coats was a powerful reminder that small acts of kindness can make a lasting impact. Seeing their faces light up was the moment that stayed with us long after the day ended. This initiative represents more than coats. It represents dignity, care, and a promise to stand alongside our community when it matters most. We are incredibly proud to support Operation Warm, Subaru, and the Salvation Army through the Love Promise, and to be part of something that makes such a meaningful difference. We are already looking forward to doing it all again next year.
Driven by Heart On the Court and in Our Community - Jessica S
At Subaru, our Love Promise is about showing up for the communities we serve. This season, that commitment is proudly on display as we support UAB Basketball and join in the energy, teamwork, and passion that make game days so special. The dedication and heart that drive UAB Basketball reflect the same values that guide Subaru, and we are honored to cheer them on all season long. Through Subaru Loves to Help, we also invited fans to share Messages of Hope while participating in our coat drive. These messages will serve as a powerful reminder that compassion and community go hand in hand. Whether supporting our team or helping neighbors stay warm, these moments show what is possible when people come together. This is the Subaru Love Promise in action, and we are proud to share it with the UAB community.
2025 Impact Report-Subaru Loves Pets - Jessica S
The Subaru Loves Pets® Program exemplifies what community partnerships can achieve. By working together, we've not only connected hundreds of animals with loving homes but also inspired compassion throughout our community. We are so thankful for Hendrick Subaru and all that they do to support our mission to promote the humane treatment of people and animals through education, advocacy, and services.
Supporting the Alabama Institute for Deaf and Blind - Jessica S
At Hendrick Subaru, we believe in the power of community and giving back. For the past three years, we have had the privilege of partnering with the Alabama Institute for Deaf and Blind (AIDB) to spread holiday cheer, and this year was no exception. The Subaru Love Promise is all about making a difference in the lives of those who need it most, and our continued commitment to AIDB is a testament to that promise. In December, our team visited AIDB once again to provide a hot, festive lunch and distribute Christmas presents to the students. The joy in the room was evident as the students unwrapped their gifts. Each present was carefully chosen and brought smiles to faces young and old alike. For many of these students, it was not just about receiving a gift; it was a reminder that they are seen, valued, and loved. The impact of these visits extends beyond the holidays. Over the years, we have built a strong bond with the students, faculty, and staff at AIDB. This relationship reflects the spirit of Subaru’s Love Promise by showing up year after year to make a lasting difference. This year, Hendrick Subaru provided more than just lunch and gifts. We shared moments of connection and kindness, and in return, we were reminded of the power of community and the joy of giving. We are deeply grateful for the opportunity to support such an inspiring group of students and educators. As we reflect on our third year of partnership with AIDB, we look forward to continuing this tradition and spreading even more love and joy in the years to come. The Subaru Love Promise is not just a slogan; it is a way of life for all of us at Hendrick Subaru.
Growing Community Through Friendsgiving - Jessica S
For the second year in a row, Hendrick Subaru proudly partnered as the presenting sponsor of Friendsgiving, a heartfelt community celebration benefiting The Breadbox Foundation. What began as a simple idea: to gather, give thanks, and give back has grown into a powerful tradition rooted in compassion, creativity, and connection. True to the Subaru Love Promise, Hendrick Subaru believes in supporting organizations that uplift and inspire the community. The Breadbox Foundation embodies that spirit beautifully. Their mission “feeding life into people through education and fine arts” opens doors, sparks imagination, and helps individuals discover confidence, purpose, and the joy of expression. Their programs empower people of all ages to grow, learn, and thrive through the transformative power of the arts. Friendsgiving brought all of that energy to life. With Hendrick Subaru’s support, the event expanded its reach, enabling The Breadbox Foundation to continue creating opportunities for creative learning, mentorship, and artistic enrichment. Attendees enjoyed an evening filled with gratitude, unity, and celebration, all while supporting the foundation’s commitment to opening hearts and minds. For Hendrick Subaru, this partnership is more than a sponsorship. It’s a reflection of the Love Promise: a promise to stand with organizations who lift communities higher, a promise to help nurture creativity and education, and a promise to keep adding “bread to the Breadbox” so more lives can be touched by the arts. Together, we’re not just celebrating Friendsgiving- We’re feeding hope, inspiration, and possibility into our community.
Packing Boxes, Spreading Love - Jessica S
Our team came together to serve our community at the Community Food Bank of Central Alabama, and it was an incredible day. With teamwork, heart, and plenty of hard work, we packed 1,077 boxes filled with food for families and senior citizens in need. We are proud of what we can accomplish when we unite with a shared purpose. This is what it means to be part of the Hendrick & Subaru family: supporting our community, lifting others up, and making a real difference. Thank you to everyone who volunteered and helped spread love throughout this fall season.
Urkel’s Big Day! - Stephanie S
Meet Urkel — a 1.5-year-old terrier mix who came to GBHS as a stray, scared and alone but full of heart. During his nearly two months at the shelter, he quickly became a staff favorite. Everyone loved him — he just needed the right family to see how special he was. That moment came during the Subaru Loves Pets Adoption Event at Hendrick Subaru! Surrounded by smiling faces and wagging tails, Urkel’s charm stole the show. When one family met him, it was love at first sight — and Urkel had found his forever home. Thanks to Subaru’s commitment to helping shelter pets, Urkel is now living his best life — finally getting the love he always deserved. Because of Subaru and events like this, pets like Urkel find their happily-ever-after.
Hendrick Subaru Supports Light The Night with Blood Cancer United - Jessica S
At Hendrick Subaru, supporting our community goes beyond the showroom. This fall, our team was honored to volunteer at the Light The Night event in Birmingham, hosted by Blood Cancer United. This powerful event brings people together to honor and remember those affected by blood cancers, and to raise critical funds for research and support services. Light The Night is a nationwide initiative that shines a light on the darkness of cancer. Survivors, patients, supporters, and advocates gather for an evening walk filled with illuminated lanterns, symbolizing hope, remembrance, and a shared commitment to finding a cure for blood cancers like leukemia and lymphoma. Our partnership with Subaru of America and Blood Cancer United began through the annual Subaru Loves to Care initiative each June. That continued connection opened the door for us to participate in Light The Night this year, and we were grateful for the opportunity. Members of the Hendrick Subaru team volunteered at the T-shirt booth, helping attendees gear up for the event and showing our support for this important cause. We are proud to stand alongside organizations like Blood Cancer United that are making a meaningful impact. Being a part of events like Light The Night is just one more way we live out the Subaru Love Promise by caring for our community and supporting those who need it most.
Celebrating Creativity and Community at the 62nd Annual Bluff Park Art Show - Jessica S
What a fantastic weekend at the 62nd Annual Bluff Park Art Show on October 4, 2025. Hendrick Subaru was proud to once again sponsor the popular Art Cart, a service that helps artists and guests easily transport large art pieces from the park to their vehicles. This was our seventh year supporting the Bluff Park Art Show, and the event continues to grow in energy and impact. With more than 3,000 attendees, we were inspired by the incredible local artwork and the opportunity to connect with so many talented artists and community members. Thank you to everyone who stopped by to say hello, took home some art, or caught a ride on the Art Cart. Supporting the arts in our community is something we look forward to every year, and we are already excited to return next fall.
Supporting Pets & Community with Subie at UAB - Jessica S
Subie, our beloved Hendrick Subaru store mascot, was out and about this weekend bringing the tailgate vibes to the UAB vs. Akron game! From cheering on the Blazers to spreading some Hendrick Subaru spirit, Subie knows how to make every game day an adventure. As part of our Subaru Loves Pets initiative, we were excited to share that Hendrick Subaru will be covering all adoption fees during our upcoming Pet Adoption Event on October 25th. We're proud to partner with the Greater Birmingham Humane Society to help connect pets with loving homes — because every animal deserves a family. In addition to promoting adoptions, we were also collecting donations at the game to support the Humane Society's ongoing work in caring for animals in need. It's all part of our commitment to the Subaru Love Promise and giving back to our local community. Missed Subie this time? No worries — you can catch him at the next UAB home game against ARMY on October 4th. Be sure to stop by, grab a photo, and join us in celebrating pets, people, and the power of community.
