The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Hendrick Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Greater Birmingham Humane Society
Cahaba River
AAAS
Make A wish
LLS
Love Promise Stories from Hendrick Subaru
Subaru and Hendrick Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Hendrick Subaru & UAB - Siedah R
For the past 7 years, Hendrick Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and UAB through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients since 2018. On June 27, Hendrick Subaru personally delivered these items to patients in treatment.
FIGHTING HUNGER AND GIVING BACK - Jessica S
At Hendrick Subaru Hoover, living the Subaru Love Promise means giving back to the community in meaningful and lasting ways. In honor of Mr. Hendrick’s birthday, our team joined forces to volunteer at the Community Food Bank of Central Alabama. Together, we rolled up our sleeves to help fight hunger in our local neighborhoods. By packing and sorting food donations, we played a small but important role in ensuring families in need have access to nutritious meals. This day of service was more than just a celebration, it was a reflection of our ongoing commitment to support health and wellness in our community. We are proud to be part of something greater than ourselves and remain dedicated to making a difference, one act of kindness at a time.
Hendrick Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Hoover, this is a harsh reality. Helping others strengthens communities, which is why Hendrick Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Hendrick Subaru have helped nearly 900,000 children and adults in urgent need. On 01/24/2025, Hendrick Subaru donated 120 coats to The Salvation Army of Greater Birmingham. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Hendrick Subaru Shares the Love Through Comfort and Care - Jessica S
At Hendrick Subaru, we believe in showing love and care where it's needed most. Today, we were honored to host our annual blanket drive with UAB in support of the Leukemia & Lymphoma Society (LLS)—a meaningful part of the Subaru Loves to Care initiative. Each June, Subaru and its retailers across the country join forces with LLS to deliver warm blankets, care kits, and heartfelt messages of hope to cancer patients. These simple yet powerful gifts offer comfort—not just physically, but emotionally—to those bravely facing treatment. This effort is now in its tenth year, and by the end of 2025, it will have touched the lives of nearly half a million cancer patients across the U.S. We’re proud to continue playing a role in this incredible mission, and today’s event was a beautiful reminder of how far compassion, connection, and community can go. Partnering with UAB and LLS, we were able to bring warmth and encouragement directly to patients and caregivers. It’s moments like these that truly define what the Subaru Love Promise is all about—sharing love in action. Thank you to everyone who helped make today possible. Together, we’re spreading hope—one blanket at a time.
A Home For Every Pet-A Hendrick Subaru Love Promise Story - Jessica S
At Hendrick Subaru, we believe every pet deserves a loving, safe, and permanent home. That’s why, since 2018, we’ve proudly partnered with the Greater Birmingham Humane Society to support their mission of finding forever homes for animals in need. Each year in October, we host a free adoption event in collaboration with the Greater Birmingham Humane Society. This special event is part of Subaru Loves Pets, a core pillar of the Subaru Love Promise, and it reflects our shared belief that love extends beyond people—it includes the pets who bring so much joy into our lives. This story is about more than just an event—it’s about the meaningful support we were able to provide during the 2024 Subaru Share the Love® Event. As our Hometown Charity, the Greater Birmingham Humane Society received a donation of $14,644 from Hendrick Subaru, helping them continue their lifesaving work and connect even more pets with families who will love and care for them. We are honored to support such an impactful organization and to play a role in uniting pets with loving homes. At Hendrick Subaru, it’s not just about cars—it’s about care, compassion, and making a difference, one adoption at a time.
Hendrick Subaru is Helping Make Wishes Come True - Jessica S
At Hendrick Subaru, love means being a force for good in our community. Yesterday, we had the honor of presenting our sponsorship check to Make-A-Wish Alabama, an organization that is truly close to our hearts. Since 2019, Hendrick Subaru has proudly partnered with Make-A-Wish Alabama in support of their mission to create life-changing wishes for children with critical illnesses. Year after year, we are inspired by the hope and joy this organization brings to families across our state. This sponsorship is more than a donation—it’s a reflection of our deep commitment to the Subaru Love Promise, specifically Subaru Loves to Help. Through this initiative, we aim to make a meaningful impact on the lives of those who need it most. It is a privilege to support Make-A-Wish Alabama and play a small part in helping turn dreams into reality. At Hendrick Subaru, we believe every child deserves the chance to experience joy, even in the face of adversity—and we are honored to help make that possible.
Driving with Pride: Hendrick Subaru Celebrates Love and Inclusion - Jessica S
At Hendrick Subaru, love drives everything we do—and this June, that love took to the streets as we proudly joined our local Pride Parade in celebration of the LGBTQ+ community. With our Subaru Outback decked out in vibrant rainbow colors, flags flying high, and our team beaming with enthusiasm, we rolled through the parade route with a message that was loud and clear: love is love, and everyone deserves to feel seen, safe, and supported. At Hendrick Subaru, we believe that being part of the Subaru family means showing up for others—not just in times of need, but in times of celebration. This Pride Month, we were honored to stand beside our community and drive forward the values of acceptance, equality, and love. Because at Subaru, and at our dealership, we believe in a world where everyone is welcome—just as they are.
Cool Cars for Dads - Jessica S
This past Saturday, we were part of a heartwarming Father’s Day celebration at Cool Cars for Dads with Somerby St. Vincent’s. From the awesome cars to live tunes and Coke floats, it was a fun-filled morning with the residents and their families. We’re grateful to have been part of such a meaningful event, and are always happy to get face time with our community. #HendrickSubaruLovePromise
Tree-mendous Turnout at Hendrick Subaru - Jessica S
Our Subaru Loves the Earth® Free Tree Giveaway was a huge success! This past Saturday, 100 trees found their forever homes thanks to our amazing community. From saplings to smiles, it was heartwarming to see so many people show up to make a difference for our planet. Big thank you to everyone who participated and to the Arbor Day Foundation for partnering with us on this mission to help green our neighborhoods—one tree at a time!
Hendrick Subaru Partners w/ Salvation Army for Successful Coat Drive Amid Record-Breaking Low Temps - Jessica S
Hendrick Subaru is committed to making a positive impact in our community. Last Friday, we had the privilege of partnering with The Birmingham Alabama Area Command Salvation Army for a heartwarming coat drive in collaboration with Operation Warm and Subaru of America. With January bringing record-breaking low temperatures to Alabama, the timing of this initiative couldn’t have been more critical. Thanks to the dedication of our generous teammates who volunteered their time, we were able to provide 62 coats to individuals in need, helping them stay warm during these extreme conditions. It was incredibly fulfilling to spend time with the children, assisting them in selecting coats and sharing moments of creativity through activities like coloring. At Hendrick Subaru, giving back is at the heart of everything we do. This event highlights the power of community and the importance of coming together to support those in need. Together, we are making a tangible difference—one coat at a time. A heartfelt thank you to all who participated and contributed to making this event a success.
