New Subaru Vehicle Specials in Hoover, AL
Hendrick Vehicle Disclaimer
$949.00 Dealer Administrative Charge included in advertised price. All prices exclude all taxes, tag, title, registration fees and government fees. Out of state buyers are responsible for all taxes and government fees and title/registration fees in the state where the vehicle will be registered. All prices include all manufacturer to dealer incentives, which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice; please confirm listings with dealer. All vehicles may not be physically located at this dealership but may be available for delivery through this location. Transportation charges may apply. Please contact the dealership for more specific information. All vehicles are subject to prior sale.
Monthly Disclaimers
Title: New 2026 Subaru Crosstrek* Offer: 1.9% APR Available* Lease As Low As $235per Month**
*Now through August 31, 2026 get 1.9% APR Financing for 36 months on a new 2026 Crosstrek. Monthly payment of $28.60 per $1,000 borrowed. Manufacturer Offer. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by August 31, 2026. **Now through August 31, 2026 lease a new 2026 Crosstrek for $235/month on a 36-month lease (Base trim, code TRA-03). $3,234 due at lease signing plus tax & license. $0 security deposit. Manufacturer Offer. MSRP $28,445 (incl. $1,450 freight charge). Net cap cost of $25,586 (incl. $650 acq. fee). Total monthly payments are $8,460. Lease end purchase option is $18,205. Must take delivery from retailer stock by August 31, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Title: New 2026 Subaru Forester* Offers: 1.9% APR Available* Lease As Low As $279 per Month**
*Now through August 31, 2026 get 1.9% APR Financing for 36 months on select new 2026 Forester Sport Models. Monthly payment of $28.60 per $1,000 borrowed. Manufacturer Offer. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by August 31, 2026. **Now through August 31, 2026 lease a new 2026 Forester for $279/month on a 36-month lease (Base trim, code TFB-01). $4,278 due at lease signing plus tax & license. $0 security deposit. Manufacturer Offer. MSRP $31,445 (incl. $1,450 freight charge). Net cap cost of $27,536 (incl. $650 acq. fee). Total monthly payments are $10,044. Lease end purchase option is $19,181. Must take delivery from retailer stock by August 31, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Title: New 2026 Subaru Ascent* Offers: 0% APR For 75 Months* Lease As Low $335 per Month**
*Now through August 31, 2026 get 0% APR Financing for 75 months on a new 2026 Ascent. Monthly payment of $13.33 per $1,000 borrowed. Manufacturer Offer. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2026. **Now through August 31, 2026 lease a new 2026 Ascent for $335/month on a 36-month lease (Premium 8 trim, code TCB-12). $4,434 due at lease signing plus tax & license. $0 security deposit. Manufacturer Offer. MSRP $42,245 (incl. $1,450 freight charge). Net cap cost of $36,076 (incl. $650 acq. fee). Total monthly payments are $12,060. Lease end purchase option is $24,925. Must take delivery from retailer stock by August 31, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Title: New Subaru Outback* Offers: 1.9% APR For 75 Months*Lease As Low $305 per Month**
*Now through August 31, 2026 get 1.9% APR Financing for 75 months on a new 2026 Outback. Monthly payment of $14.71 per $1,000 borrowed. Manufacturer Offer. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by August 31, 2026. **Now through August 31, 2026 lease a new 2026 Outback for $305/month on a 36-month lease (Premium trim, code TDD-11). $4,304 due at lease signing plus tax & license. $0 security deposit. Manufacturer Offer. MSRP $36,445 (incl. $1,450 freight charge). Net cap cost of $32,016 (incl. $650 acq. fee). Total monthly payments are $10,980. Lease end purchase option is $22,231. Must take delivery from retailer stock by August 31, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Title: Popular New Subaru Models* Offers: 0% APR for 75 Months Available* Lease As Low As $235 per Month**
*Now through August 31, 2026 get 0% APR Financing for 75 months on a new 2026 Ascent. Monthly payment of $13.33 per $1,000 borrowed. Manufacturer Offer. No down payment required. Offer may vary by location. Other rates and payment terms available. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval and vehicle availability. Vehicle may not be in stock. Estimated delivery to be determined upon ordering. See participating retailers for details. Must take delivery from retailer stock by July 31, 2026. **Now through August 31, 2026 lease a new 2026 Crosstrek for $235/month on a 36-month lease (Base trim, code TRA-03). $3,234 due at lease signing plus tax & license. $0 security deposit.Manufacturer Offer. MSRP $28,445 (incl. $1,450 freight charge). Net cap cost of $25,586 (incl. $650 acq. fee). Total monthly payments are $8,460. Lease end purchase option is $18,205. Must take delivery from retailer stock by August 31, 2026. Other leases available on other trim levels. Cannot be combined with any other offer unless allowed by that offer. Special lease rates extended to well-qualified buyers. Subject to credit & vehicle insurance approval. Inventory may be limited. Not all buyers may qualify. Payments may be higher in some states. Net cap cost & monthly payment excludes tax, license, title, registration, insurance, additional options, & retailer charges. Retailer participation may affect actual payment. At lease end, lessee is responsible for vehicle maintenance & repairs not covered by warranty, excessive wear & tear, 15 cents per mile over 10,000 miles/year and $300 disposition fee (excl. NY and WI). Lessee pays personal property & ad valorem taxes (where applicable) & insurance. Not available in HI. See participating retailer for details.
Title: Select Certified Pre-Owned Subaru Models Offer: As Low As 2.49% APR Available* Payment Free for 3 Months**
Special finance rates available on select Subaru Certified Pre-Owned used vehicles 2026-2021 model years. Manufacturer offer. No down payment required. Cannot be combined with any other coupon, direct/email offer or promotional offer unless allowed by that offer. Financing for well-qualified applicants only. Length of contract is limited. Subject to credit approval, vehicle insurance approval & vehicle availability. See participating retailers for details. Must take delivery from retailer stock by August 31, 2026.***Well-qualified customers who purchase a new, used, or certified pre-owned vehicle, 4 model years or newer with less than 60K miles between August 1, 2026 and August 31, 2026, and finance through a participating dealer and lender have the option to defer monthly payments for 90 days from contract date. Excludes Hendrick Performance vehicles. Finance charges begin to accrue on the date you sign the Retail Installment Sale Contract at the Annual Percentage Rate (APR) disclosed in the contract. May not be combined with other preferred lender financing offers. 75 months maximum term limit. Equal monthly payments only. Not available to Pennsylvania residents; see your dealer for details. Must take retail delivery by August 31, 2026. See dealer for complete down payment and interest rate options and details. Financing available to qualified buyers. Some exclusions apply. See dealer for complete details.
Learn More About New Subaru Specials in Hoover, AL
New Subaru specials provide an excellent opportunity to reduce the cost of purchasing or leasing your next vehicle. Depending on current manufacturer programs, qualifying shoppers may take advantage of promotional financing rates, attractive lease payments, deferred payment options, or other limited-time incentives on select Subaru models.
If you're comparing multiple Subaru vehicles, reviewing the available specials can help narrow your choices. Some promotions are available only on specific models or trims, while others may be offered across a broader selection of new inventory. Our team is happy to explain the details of each offer so you can understand exactly how it applies to the vehicle you're considering.
Before selecting a promotion, it's important to review:
- Eligible Subaru models and trims
- Offer expiration dates
- Credit qualifications
- Required down payment or amount due at signing
- Annual mileage limits for lease offers
- Taxes, title, registration, documentation fees, and optional products
- Whether manufacturer incentives may be combined with other available offers
Customers visiting from Birmingham, Bessemer, Tuscaloosa, Auburn, and Montgomery can browse our current inventory online before visiting the dealership to compare available offers in person.
Types of Subaru Specials Available
At Hendrick Subaru Hoover, you may find several different types of promotional offers throughout the year.
Low APR Financing
Qualified buyers may be eligible for promotional financing with competitive interest rates, helping reduce the total cost of borrowing over the life of the loan.
Lease Specials
Lease offers often provide lower monthly payments than traditional financing while allowing drivers to enjoy a new Subaru every few years. Lease programs typically include predetermined mileage allowances and lease-end options.
Deferred Payment Programs
Select promotions may allow qualified buyers to delay their first vehicle payment for up to 90 days, providing additional financial flexibility immediately after purchase.
Seasonal Subaru Incentives
Throughout the year, Subaru periodically introduces limited-time manufacturer incentives during holiday events, model-year transitions, and seasonal sales events.
Loyalty & Special Purchase Programs
Eligible customers may also qualify for Subaru loyalty incentives or other manufacturer-supported purchase programs when available.
Learn More About Financing Your New Subaru at Hendrick Subaru Hoover
Every driver's financial situation is different, which is why our finance professionals take the time to explain each available option.
Financing
Financing allows you to build equity while enjoying unrestricted mileage and long-term ownership. Promotional APR offers may help reduce your borrowing costs if you qualify.
Leasing
Leasing may provide lower monthly payments and offers the flexibility to drive a newer Subaru every few years. It's often an attractive choice for drivers with predictable annual mileage who enjoy upgrading to the latest technology and safety features.
Paying Cash
Paying cash eliminates monthly loan payments and interest expenses while providing immediate ownership of your vehicle. For buyers who prefer long-term ownership without financing obligations, this can be an excellent option.
| Option | Best For | Things to Consider |
|---|---|---|
| Finance | Long-term ownership | Monthly payments & interest |
| Lease | Lower monthly payments | Mileage limits & lease terms |
| Cash Purchase | Immediate ownership | Larger upfront investment |
Our finance center also provides convenient online shopping tools, including payment calculators, online credit applications, and trade-in valuation resources, allowing you to begin the buying process from home before visiting the dealership.
Tips Before Visiting Hendrick Subaru Hoover
Scheduling an appointment before visiting helps ensure the best possible shopping experience.
Our team can prepare the specific Subaru models you're interested in, verify that promotional offers are still available, estimate your trade-in value, and answer financing questions before you arrive.
For the smoothest visit, consider bringing:
- Driver's license
- Proof of insurance
- Trade-in information (if applicable)
- Estimated payoff information for your current loan
- Documentation for any Subaru incentive programs you may qualify for
Appointments are especially recommended if you're comparing multiple Subaru models or planning to take several test drives.
Why Shop With Hendrick Subaru Hoover?
Choosing Hendrick Subaru Hoover means working with a dealership backed by one of the largest privately held automotive retail organizations in the country while still receiving personalized local service.
Our customers appreciate our transparent communication, knowledgeable Subaru specialists, and commitment to helping shoppers make informed decisions throughout the buying process.
Why customers continue choosing Hendrick Subaru Hoover:
- Rated 4.8 out of 5 stars by our customers
- Proud member of the trusted Hendrick Automotive Group, the largest privately held automotive dealer group in the United States
- Subaru-focused sales and service professionals
- Convenient online financing, payment, and trade-in tools
- Competitive lease and finance solutions tailored to your needs
- Serving Birmingham, Bessemer, Tuscaloosa, Auburn, Montgomery, and surrounding Alabama communities
Whether you're looking for your first Subaru or upgrading to a newer model, our team is here to help you find the right vehicle and the right offer.
Frequently Asked Questions
What Subaru models currently qualify for special offers?
Current promotions may apply to select models such as the Subaru Ascent, Crosstrek, Outback, Forester, and other eligible new Subaru vehicles. Available offers change regularly based on manufacturer programs and inventory.
What is the current financing offer?
Qualified buyers may currently receive 0% APR financing for up to 75 months on the 2026 Subaru Ascent, subject to lender approval and manufacturer program requirements. This offer is valid through July 31, 2026.
What lease offers are currently available?
Current featured promotions include a lease offer on the 2026 Subaru Crosstrek starting at $255 per month for 36 months for qualified lessees, valid through July 31, 2026. Additional lease offers may become available throughout the year.
What does "No Payments for 90 Days" mean?
Qualified customers financing eligible vehicles (4 model years or newer, under 60,000 miles) through participating lenders may postpone their first scheduled payment for up to 90 days. Interest continues to accrue during this period from the contract date at the APR disclosed in the contract.
How often do your Subaru specials change?
Manufacturer incentives and dealership promotions typically update monthly, although some offers may end sooner if inventory changes or manufacturer programs are revised.
Can I combine multiple Subaru incentives?
Some manufacturer offers may be combined, while others cannot. Our finance specialists can explain which incentives may be used together based on your purchase.
Can I apply for financing online?
Yes. Hendrick Subaru Hoover offers a secure online finance application so you can begin the approval process before visiting the dealership.
Can I trade in my current vehicle?
Absolutely. We welcome trade-ins and can provide a competitive appraisal that may be applied toward your next Subaru purchase or lease.
Should I schedule an appointment?
Yes. Scheduling ahead allows us to verify current promotions, prepare the vehicles you'd like to test drive, and reduce wait times during your visit.
