What is an Underdog? Underdogs are a mighty crew of the forgotten pets, the ones abandoned by others, the pets who have never seen what true love is. And while they are often undervalued, they always over-deliver on hugs, cuddles, and snuggles! GBHS has lots of Underdogs (and undercats) who have faced a life filled with neglect, abuse, and loneliness.

We're proud to partner with the Greater Birmingham Humane Society to find loving homes for all of the Underdogs this October!

YOU can make a dog's day AND win a Subaru Outback*!
Entry Period October 21 - November 2


Greater Birmingham Humane Society

Measures to help limit the spread of the COVID-19 virus have impacted nearly every aspect of our daily lives. As we follow local health officials and share best practices to help mitigate the spread of this virus, it is important to remember this has also affected animal shelters in numerous ways. Not only does it strain employees and volunteers, it impacts their ability to provide veterinary care, pet food, and supplies to animals needing help during this crisis.


The Greater Birmingham Humane Society is also in need of funding. Through the support of local businesses like Hendrick Subaru Hoover, we are able to continue our efforts in saving and protecting animals throughout our community - especially now - during this time of desperate need and uncertainty.


In addition, a pandemic does not stop the Humane Society's daily responsibility for responding to and investigating the hundreds of calls that come in each week reporting injured, neglected, and abused animals in the Birmingham area. For example, a recent video of a severely injured dog from our area went viral. GBHS responded and our ACOs, armed with facemasks, gowns, and gloves, risking their health to eventually locate this animal.

His name is "Simon," he is now safe and recovering, and hundreds of thousands of people are currently following his story. To learn more about Simon, click here.

Funding is needed


  • Now more than ever, funds are needed to protect and foster homeless animals in and around the Greater Birmingham area
  • Humane Societies across the country have been overwhelmed with needs from the community


Business partnerships are critical


  • Critical to have financial partners who share our values
  • Hendrick Subaru of Hoover has been an incredible partner, providing the Greater Birmingham Humane Society with over $22,000 that will assist during this pandemic
  • We invite other local businesses to support us as we continue to serve abused, homeless, and neglected animals
  • We are also trying to help the unemployed who are struggling to keep their pets


Pet Food Distribution


  • The GBHS COVID-19 Regional Pet Pantry has distributed more than 100,000 lbs of food to needy families affected by this pandemic.
  • A team of GBHS staff members and volunteers have been on the frontlines, working tirelessly to distribute the donated pet food in only five days.
  • Wal-Mart, Winn-Dixie, and Publix supermarkets have designated space in their stores to collect donations, and charitable organizations like Greater Good have donated more than 80 thousand pounds of pet food


Foster Program


  • In less than a week, the GBHS team placed over 350 animals in loving foster homes.
  • Most of these families were new to GBHS and decided to open their homes and hearts to a pet during quarantine; many of these animals have now been adopted.